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Fixing life insurance

 

LifeBid is working to reduce costs to serve by up to 90%, so advisers and insurers can 10x their life insurance advice, ongoing service and distribution capabilities; whilst providing easy, affordable access to quality advice and cover, for all Australians.

From referrals and new advice, to renewals, policy alerts and claims, you will be able to do it all in one platform, both simply and profitably.

LifeBid is working to reduce costs to serve by up to 90%, so advisers and insurers can 10x their life insurance advice, ongoing service and distribution capabilities; whilst providing easy, affordable access to quality advice and cover, for all Australians.

From referrals and new advice, to renewals, policy alerts and claims, you will be able to do it all in one platform, both simply and profitably.

Learn More
Register Interest

LifeBid is supported by our industry’s most innovative leaders

Platinum Insurers

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Gold Insurers

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Foundation Advice Partners

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personal financial services
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personal financial services
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personal financial services
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Advocacy Partners

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financial advice association australia
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The Problem

  • It has become unaffordable and too hard for everyday Australians to access good quality life insurance advice and cover.

  • Advice providers and insurers are struggling, because costs to serve, complexity and compliance risks, have simply become too high.

  • Consumers needs are going unmet, and advisers are opting out of providing life insurance advice, or worse, they are choosing to leave the industry all together.

  • Life insurance and advice matters, because it helps us protect our incomes, care for our loved ones and leave legacies, not debts, which is why it is critical we solve the industry’s problems at an industry level – to ensure advised life insurance survives and thrives.

Introducing LifeBid

Whether you are a life risk specialist or a holistic financial adviser, you will be able to use LifeBid to profitably meet your clients life insurance needs, significantly reduce your regulatory risks and enable the exponential growth of your risk advice offerings.

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New Advice.

Reduce cost to serve by up to 90%, and 10x advice capability.

Educate, scope, fact find, analyse needs, research, pre-assess and issue advice ready for implementation, in the one platform.

Renewals & alerts.

No more manual and clunky renewal management.

Prepare renewal packs, issue review offers, connect with clients, resell the value and need of cover and increase retention, with a few clicks.

Referrals.

Make life easy for referral partners.

Increase quality referrals, by simplifying the client engagement, education and referral process for your accounting, mortgage, general insurance and legal partners.

Claims.

Deliver on the promise quickly and efficiently.

Manage claims requirements with insurers, doctors and your clients seamlessly, to save time and avoid stress when your clients need your support the most.

We are supporting LifeBid because…

“Risk advice, in its current form, is not sustainable for customers, advisers, licensees or insurers. We do not need incremental improvements to the risk advice process, we need transformational end to end change and that’s what LifeBid aims to provide.”
Kieran Forde
Kieran FordeZurich - Chief Distribution Officer
“We believe in Brett and his team. As risk advisers, they are best placed to design and deliver the required tech-solutions to help other risk advisers thrive in a highly complex and regulated environment.”
John de Zwart
John de ZwartNEOS Life - Managing Director
“MLC Life are proud to partner with LifeBid as we collaborate on digital and technology solutions, that allow advisers and licensees to deliver more efficient insurance advice to their clients. With client needs varying and adviser business models evolving, we have an opportunity to offer the seamless integration of practice technology with insurer technology expertise to create a first-class experience for all.”
Michael Downey
Michael DowneyMLC Life insurance - General Manager, Retail Distribution Partnerships
“We believe that Brett Wright’s passion and vision for the industry will produce a platform solution that brings substantial benefits for advisers and their clients.”
Michael Pillemer
Michael PillemerPPS Mutual - Chief Executive Officer
“We need to fix the issues plaguing the life insurance and advice sector, and LifeBid is on track to deliver an impressive industry solution.”
Ben Donald
Ben DonaldAustbrokers Life - Managing Director
“A critical part of an adviser’s service is helping their clients with clarity, control and choice about how they protect themselves and the things that are important to them – like family. A critical barrier to enabling advisers to provide their services to more people, is making the advice process safer, more efficient, and more engaging for both the adviser and client. We see LifeBid as a real game changer on these fronts.”
Matt Brown
Matt BrownFortnum & Personal Financial Services – Executive General Manager, Advice
“The economics of insurance advice is making it increasingly unaffordable for Australians to receive advice. We are enthusiastic supporters of LifeBid because it lowers the cost of insurance advice and improves the client experience, making quality advice accessible to more Australians.”
Paul Cullen
Paul CullenCentrepoint Alliance - Group Executive, Advice
“People need insurance solutions and too many obstacles stand in the way. LifeBid is about making advice for insurance possible for so many by removing many of those obstacles. The outcome is more advice, less process and more insurance protection.”
Neil Younger
Neil YoungerFortnum - Group CEO
“Any process or activity that can reduce the cost of providing financial advice to the Australian consumer has my vote. LifeBid targets demystifying the advice process and simplifying the administrative hoops an Adviser must jump through. Both Advisers and Consumers win in this situation.”
Don Trapnell
Don TrapnellSynchron – Ex-Chair
In an industry that is very much ready for innovation and disruption, it is exciting to see what the LifeBid platform offers to consumers to make life insurance access easier and more affordable. The benefits will also very much flow to advisers by making the process more streamlined, cost effective and efficient, bringing benefits to the entire industry.
Rita Yates
Rita YatesInsurtech Leader and Advisor
Quality life insurance advice can be a life-changer! The talented LifeBid team has partnered across the industry to deliver an offering that brings affordable, quality advice to all. Australians gain peace of mind by protecting their incomes, families and businesses via appropriate products and levels of cover. It’s exciting to see this empowering digital offering unfold and to play a supporting role in LifeBid’s journey.
Vanessa Dobson
Vanessa DobsonReinsurance Expert and Insurtech Leader
I’m very pleased about what the LifeBid platform will unlock for advisers in terms of increased capability, and reduced costs and risks; whilst ensuring quality life insurance advice is affordable and accessible for all Australians. I’m looking forward to supporting LifeBid to deliver a strong tech enabled future for the industry.
Katherine Hayes
Katherine HayesFinancial Advice Association Australia (FAAA) – Director
We are aligned with LifeBid’s vision of greater connectivity between advisers, their clients and insurers across the new business, renewals and claims processes. We see the solution LifeBid is developing making a significant difference to the industry’s ability to provide life insurance advice and support more efficiently, whilst improving outcomes for our clients and more Australians.
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Drew BurdenMBS Insurance – Managing Partner
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Adviser advocacy.

It’s time to showcase the great work advisers and insurers do for our communities and the economy, working hard to ensure Australian’s, their families and businesses are protected. LifeBid is getting the message out there.

Flawless
client-adviser experience.

Markets move towards efficiencies and demand providers stay relevant. The current consumer life insurance experience is a bit like asking them to head down to Blockbuster Video to hire a VHS, when all they really want is Netflix. LifeBid is building a flawless adviser-client experience for any device.

Compliant
simplicity.

Providing life insurance advice should not be a compliance nightmare, spread across multiple siloed systems, processes and pieces of software. LifeBid is working with industry to ensure advisers can seamlessly help as many clients as possible, using one system and without fear of non-compliance.

Stay in the know.

Register your interest and stay up to date with LifeBid news and announcements.